Register your interest by filling in the form below.

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What is DRAMS?

Distell’s new reward scheme. Helping Retailers increase their sales by promoting our Global favourite brands.

Work your way through our levels to achieve the reward benefits.

To qualify to become a part of DRAMS follow this guide and start earning your rewards and achieving each levels’ benefits.

Stock at least 4
of the qualifying brands
Plus Benefits
Sampling Support
Staff Training
Stock at least 6
of the qualifying brands
Plus Benefits
Sampling Support
Staff Training
POS Support
Stock at least 9
of the qualifying brands
Plus Benefits
Sampling Support
Staff Training
POS Support
Distillery Access
Your BDE will give full details and help you with advice when they visit, to get you stocked to a higher level.

Qualifying Brands


The only distillery on the Islay to produce malt Whisky using pure spring water. A remarkably rich and complex Islay malt with deep flavoured layers and unique character.

Black Bottle

A unique black glass bottle holding a Whisky of great balance that has been married in virgin oak casks. It appeals to Whisky consumers tired of the norm, as well as non-scotch drinkers looking for something different.


An authentic and eco-conscious single malt, remaining true to the Scottish heritage, valuing tradition over trend. No modern technology is used making the Deanston range as each bottle is crafted by hand.


Amarula Cream is the only cream liqueur which uses real Marula fruit, harvested from Marula trees that grow wild in central regions of Africa – the only place on the entire planet where they grow.


Established in 1798, Tobermory is the only distillery on Mull and one of the oldest commercial distilleries in Scotland. Tobermory produces two different, but equally appealing single malts: Tobermory and Ledaig.


Angostura is one of the Caribbean’s leading Rum producers and is the World’s market leader for bitters. Its international Rums have won gold medals at many international competitions in the past decade and have been named ‘the world’s most awarded Rum range’ by the Rum Masters.

* All sources: Internal Distell Data / IRI MAT data 52 weeks ending 17/05/2020
Product list:
  1. Black Bottle Blended Scotch Whisky 70cl NRB
  2. Deanston Virgin Oak Single Malt Whisky 70cl NRB
  3. Deanston 12-year-old Single Malt Whisky 70cl NRB
  4. Bunnahabhain 12-year-old Single Malt Whisky 70cl NRB
  5. Bunnahabhain Stiùireadair Single Malt Whisky 70cl NRB
  6. Amarula Cream Liqueur 70cl NRB
  7. Amarula Baobab Chocolate & Raspberry Cream Liqueur 70cl NRB
  1. Tobermory Gin 70cl NRB
  2. Tobermory 12-year-old Single Malt Whisky 70cl NRB
  3. Ledaig 10-year-old Single Malt Whisky 70cl NRB
  4. Angostura Bitters 20cl NRB
  5. Angostura 5-year-old Rum 70cl NRB
  6. Angostura 3-year-old White Rum 70cl NRB


How often do I get a visit?
You will receive several visits throughout the year from your Distell Business Development Executive (BDE) over a 12-month period. There will be an opportunity to reach a level and earn reward from 4 visits throughout the year.
How and when do I get my reward?
You will receive the reward via credit to your account. These will usually be processed at the end of each calling period.
How do I contact my BDE?
Your BDE will provide you with relevant contact details during their visit.
What next?
Register your interest below and a BDE will get in contact with you to arrange a store visit.


Interested? Register HERE